The cure for ordinary content
At the current speed of life, your organization gets a few seconds to convince its target audience to listen. Holten Communications helps you grab attention and achieve objectives by planning and creating high-performance content.
What's Ailing Your Content?
If your content doesn't command attention and inspire action, opportunity will knock on the competition's door. Brand journalist Jon Holten employs lively, descriptive writing to connect with your target audience.
Lack of Expertise
Unclear on your content strategy? Facing unfamiliar territory? Let Holten be your guide. Whether to shorten the sales cycle, reinforce corporate culture, or build brand loyalty, Holten can plan the route and lead you there.
Big plans and a small team? When you need help, Holten supplies the manpower. With Holten on an assignment or as a member of your extended staff, you gain quality content and a champion for both your brand and your career.
Projects rarely get done unless one person takes the lead. Holten manages the process to achieve results, meet deadlines and tame the budget. He works with your staff and, when needed, assembles independent talent.
Use Holten's work for others as a resource. Every sample illustrates ideas on how to organize, illustrate and present information; how to grab attention; and how to tailor messaging and tone to the target audience. The lists below give you four ways to look for helpful examples.
Packaging Content to Help
Employers Tame Diabetes Costs
By Jon Holten
The American Diabetes Association has expanded its war against diabetes to the workplace with a fully stocked arsenal of content.
Two factors make the Association’s Stop Diabetes @ Work program noteworthy:
Enlisting New Allies
To fulfill its mission to prevent and cure diabetes and improve the lives of all people affected by diabetes, the Association needs to reach those people. Since type 2 diabetes (when your body doesn’t produce enough insulin or use it well) primarily affects adults, who spend much of their waking lives at work, the Association decided to target employers for a possible alliance. To recruit employers, the Association uses content two ways: